Putting aside the intricate cadence for a moment, 23-year old emcee Asher Roth succinctly sums up his raison d\'etre with the above lines. While so many rappers are delivering tired rhymes to back up their fake back stories, Asher Roth has quickly emerged as the future: a hip-hop anomaly grounded enough to take pride in his suburban roots but confident and talented enough to have already earned the respect of rap royalty such as 50 Cent, Ludacris, Akon, and Andre 3000. There will be those who will see the gifted emcee and immediately stereotype Roth as another white kid from the suburbs trying to rap. These are people that have obviously never heard the kid spit. Roth won\'t tell you about life on the streets (you\'ve heard that a million times), but he will give astute and singular observations on everything from politics to partying to his unique position in the hip-hop game. With Roth, one hears a genuine student of hip-hop; an artist deftly able to weave complex rhymes and patterns that urge repeated listens. We know your first question: how exactly does a college Elementary Education major at West Chester University become a future hip-hop heavyweight? Growing up in Morrisville, PA, Roth\'s family was more likely to bump classic rock, 70s soul and 80s pop over rap. "When it came to hip-hop, I was always on the outside looking in," says Roth. "I remember hearing Jay-Z\'s "Hard Knock Life" on my friend\'s radio and the way they flipped an Annie sample into a hip-hop anthem. I was like, \'This is for everybody.\' I couldn\'t rap about the drugs that I had or the guns that I sold, but I could rap about how much fun I was having hanging out with my friends. That\'s the stuff that felt right to me." As a teenager, the budding emcee would make tapes in his friend\'s basement ("On a $10 mic," he says, laughing), eventually selling an album to hundreds of students in his tiny high school in a few days. As high school turned into college, Roth\'s love of the genre only increased. When the rapper posted a few freestyle tracks on MySpace, it was admittedly just for fun. But on a whim, Roth\'s friend sent a Friend Request to former So So Def marketing director Scooter Braun, who was so impressed by the young emcee that he flew him down to his Atlanta residence and quickly signed him as the first artist on Braun\'s new record label. After an intense label bidding war, Roth signed to a joint venture with Steve Rifkind\'s SRC/Loud label and Braun’s SchoolBoy Records in late 2007. "I started that MySpace page just for the f**k of it," Roth recently told one magazine. "I never intended to get a deal. It was just for fun."