While many a breathless, newly anointed pop idol will gasp about their ‘journey’ - when in reality it entailed little more than a trip from home to the audition - Mohombi’s tale of escaping civil war in Africa to where he is today, working with the hottest producer on the planet, really sets him apart.
With an irresistible party sound he calls ‘Afro-Viking’, the Swedish/half-African singer songwriter/producer – who has collaborated with the likes of Nelly, Akon and Nicole Scherzinger - certainly sounds like no-one else.
Mohombi is the first signing to the new label of uber-producer RedOne, a name which has become synonymous with quality pop worldwide since he penned hits like Pokerface, Bad Romance and Just Dance with Lady Gaga which led him to work with everyone from Michael Jackson and Usher to Akon and Jennifer Lopez.
Mohombi has already built a devoted following thanks to his dancehall sound and infectious dance routines - His most recent videos have amounted a jaw-dropping 100 million You Tube views. Mohombi has also had multi-platinum selling singles in several European countries including France, Spain, Holland, Belgium, Switzerland and Sweden, and Top Ten hits in Canada and Japan....not bad for a 25 year old.
Having already worked with some of the biggest names in music and the first act to be, Mohombi is set to launch his assault on the UK with new single ‘In Your Head’ released March 5th through Island Records.
One thing’s for sure: You’re going to hear a lot more from this young man. Teenage Facebook posters at the ready, 2012 is the year of Mohombi.