To put it lightly, what Avicii and his manager Ash have managed to achieve in just a few years is truly astonishing.
Commencing his dizzying journey at the tender age of 18, the self-taught, fresh-faced Swedish luminary has unquestionably amassed greater success by the age of 22 than most could ever hope to achieve in a lifetime. The mastermind behind chart-topping phenomena Seek Bromance, My Feelings For You, Fade into Darkness and the current global obsession that is Levels, he has soared from budding bedroom music-maker to international electronic sensation in a matter of years. Reaching #6 in the ‘DJ Mag Top 100’ 2011 poll, without even a whisper of promotion, Avicii already stands shoulder-to-shoulder with just a handful of the most in-demand and elite DJs on the planet. We can only dare to imagine what will be accomplished in a whole career…
From the off, the prodigal wiz-kid has been driven by a determination to sculpt fresh, innovative and forward thinking electronic music. It’s what he does best. Enamored with production technology, and never one to get caught up in the particularities of sub-genres and musical trends, the countless hours he spent as a youngster immersed in the screens, synths and keyboards of his home studio have paid serious dividends.
As he continues to deliver record after record of truly original and blissful makings, one thing has become blatantly clear for all to see – Avicii is a young man gifted with an unparalleled, innate ability to create inventive electronic sounds of the highest order.